The greater fuel efficiency of the MAX and a higher number of seatseight more than on its s will give Ryanair significant operating cost per seat savings. Its negotiating power is likely to have secured favourable terms with Boeing and this should also give Ryanair an advantage over competitors in ownership cost per seat.
The recent evolution of its product and service add new elements to the basis of competition. However, low fares based on low costs will remain its key competitive advantage. Low costs Ryanair has the lowest unit costs of any European airline and one of the lowest of any airline in the world.
Low fares Low costs enable low fares on a profitable basis. Of course, many competitors also operate long-haul routes, so any short-haul specialist such as Ryanair is bound to have lower average fares.
Innovation With the possible exception of easyJet, no European airline has done more to change the nature of short-haul flying than Ryanair. As Southwest evolved from the original purist LCC model, for many years Ryanair simplified it further and developed an even purer form.
Direct on-line distribution, on-line check-in, automated bag drop and hand luggage-only travel are now all a commonplace part of the experience of short-haul flying in Europe, mainly thanks to Ryanair innovations. In addition, Ryanair also opened up relatively unknown regions of Europe to air travel with its network of smaller airports.
It is number one by passenger numbers, with Top 10 Airlines ranked by Seats Europe to Europe: Fleet Ever since making the transformation to the LCC model in the mid s, Ryanair has operated with a single aircraft type, the Boeing Initially, these were s, but the airline took delivery of its first in and it has operated only the latter variant since Operating a single fleet provides economies of scale and flexibility in terms of aircraft deployment, crew rostering and crew training.
Ryanair has built on its strong financial position to place significant orders with Boeing in the past, in and in Although the pricing of these orders has never been made public, its strong negotiating power - and willingness to trade off the two large manufacturers - has undoubtedly provided Ryanair with significant discounts to list prices and, importantly, lower prices than most competitors.
The Sep order for up to Boeing MAX aircraft firm and options continues this approach see Opportunities below.
This does not mean that it has been afraid to innovate see abovebut innovation has generally been aimed at finding new and better ways to keep costs and fares low. For example, the introduction of bag charges was aimed at reducing the number of checked bags, thereby reducing handling costs.
Brand perception For many years, Ryanair has trumpeted its success in providing what it believed customers want, namely safe air travel at a low fare and with high levels of punctuality.
Indeed, this is the core of what short-haul passengers require from a low-cost carrier. This included a re-designed website, with a more attractive look and feel and with fewer clicks to make a booking; a new mobile app; the reintroduction of allocated seating; a relaxation of baggage restrictions for both on-board and checked bags ; a reduction in the charges levied for printing boarding passes at the airport and for making changes to bookings.
The changes have progressively taken root during and it is too early to evaluate their impact. Improved profits in 1QFY Apr to Jun are a good sign, but it will take much longer than that to effect a lasting shift in customer perceptions. Business travellers Following the initiatives to improve customer service, Ryanair has also recently launched its business traveller product.Ryanair case study 06/04/ Ryanair case study Executive Summary The purpose of this case study was to evaluate the performance, management functions and future perspectives for Ryanair, which strive to become the leader in the budget airline industry in Europe.
Case study analysis: Ryanair – the low fares airline: wither now? Executive Summary. The purpose of this paper is to use analysis of the airline industry and of . You can also do a weighted SWOT analysis of Dogfight over Europe: Ryanair (C) HBR case study.
Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Dogfight over Europe: Ryanair (C) In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around.
Referring to the Ryanair case, critically discuss the extent to which low cost competitive strategies are sustainable. SWOT Analysis: Firm’s strategy should take external opportunities and threats and internal strengths and weaknesses into account.
This is done by SWOT Analysis. The SWOT-Analysis. Ryanair Case Study Analysis Words | 13 Pages. 1.
Strategy of Ryanair Overview of the Company Ryanair started in year with only 57 staff members and with one 15 seater turboprop plane from the south of east of Ireland to London-Gatwick which carried passengers on one route (Harrison, ).
Ryanair case study analysis. The report is mainly a case study analysis based on Eleanor O'Higgins' review of Ryanair conducted in However, other secondary research has been analysed and used to support the arguments put forward in this document.
|The SWOT-Analysis is an effective way of identifying internal strengths and weaknesses of any organization and of examining opportunities and threats of the external environment.|
|Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind.|
|Ryanair Case Study Analysis Essay – Free Papers and Essays Examples||New airline routes throughout Europe Opportunity to increase Market Share Current economic climate Natural events and disasters Strengths According to safaribooksonline.|
Ryanair SWOT. Uploaded by.3/5(2).