In the first question, it will explain about Giordano Strengths, weaknesses, opportunities and threats. The strength of Giordano is many people known about the brand, so it become a well known brand, they also have value for money strategy, because they know that value is more important than others, in this strategy they try to find a way to sell cheaper and it affordable for every customer and it more convenience for the customer.
The material from Giordano is so soft and so convenient to be used. The fiber of the material can absorb the sweat and if u use the product, u will the proud because you use the product. The quality for the products of Giordano is world quality with their mid priced to compare with the competitors of Giordano.
Material of Giordano is not easy to be changed the shape. So the shape not too different from first buying until now. Form the smallest size until the biggest size. That certain size usually not provide in all the other retail outlet but Giordano provide that size to satisfy the customer.
This size will help the customer who have the small body or a big body therefore from that, people who have like them can use Giordano product too. Giordano is targeting the unisex casual clothes so the male or female can use the product.
As the fact, Casual clothes can not be decline by updating mode and casual clothes can be use for all the range of ages.
Giordano clothes is fashionable too. Giordano has a good Infrastructure — allows for ease of distribution nationally and internationally. It proved that Giordano product is east to buy in everywhere.
Because of the good infrastructure Giordano will strong in finance. The employees of the Giordano has got training to be a good employees for Giordano therefore the employees of Giordano has a good knowledge to explain to customers what is the product sell.
Before the employees received, the company make the tightly selection for their customer. Weakness Giordano not make website for certain country yet. Actually the customer for that certain country have a lot of customers. This inconvenient will reduce the satisfaction of the customer in certain country to get the information about the product that Giordano sell.
For a certain customers in Indonesia the price is quite expensive. The different currency will effect the buying effort. Quality of service in each country is different. Not have the standardize for the product quality.Market Segmentation and Marketing Mix.
Definition Of Market Segmentation. It is the process of dividing an entire market up into different customers segment or the division of customers into distinct groups where firms will identify those parts or section of the market that they can serve better.
Giordano Segmentation Targeting And Positioning. Market Segmentation, Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace, companies must be customer-centered, wining customers from competitors and keeping them by delivering greater value.
a. Sound marketing requires a careful, deliberate analysis of .
Sep 19, · Segmentation of Giordano ladies and Giordano concept with the gender female and male Based on demographical is The social grade of target market Giordano is B-C class, with the diversion of jobs are intermediate managerial, administrative and professional until skilled manual workers.
Segmentation, Targeting, and Positioning Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment and .
However, it is also essential for franchisor to determine the geographic location, or namely, center positioning of the franchisees, in order to increase the profit and market share. The marketing mix strategies that are followed by the Giordano for the existing market should not be the same for new markets where the company is willing to enter.
The marketing mix strategies mainly deal with arrangements of the 4 Ps’.