Download How to Come Up with an E-commerce Marketing Plan The main point of having the sample plan is so that you have a clear outline on how your business should handle online transactions as well as marketing strategies that are conducted via the internet. With that being said, here are the steps you should follow to help you come up with an effective e-commerce marketing plan:
Computer Repair Business Plan Executive Summary PC Repair will provide computer and technical consulting repairs, training, networking and upgrade service to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations.
PC Repair was initially formed as a sole proprietorship, but was reconfigured as an S Corporation in December of In the third month of our plan, we will move into a leased office space and hire a second technician.
As sales e-commerce business plans templates, we will hire additional personnel. The Market The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues.
In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up.
Small business PC users will provide the majority of our business revenue. PC Repair will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional monthly income.
For our residential customers, we will offer a very affordable and helpful service with a very flexible schedule to meet their needs. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas.
Market research indicates there is an abundance of business for a small company such as PC Repair. Our conservative sales forecasts, based on industry research within the local area, project hefty sales in year one, steadily increasing through year three.
With good cost control, we will see a modest, yet comfortable, net profit the first year, even after moving into a leased space and hiring additional technicians.
To generate substantial market share so that PC Repair is a common name. Constant growth in sales from start up through year three. Our customers will always receive one-on-one personal attention at a very affordable price. Our customers will receive the highest quality of customer service available.
However, recent feedback from our marketing outreach has suggested a much higher sales potential than originally imagined, and PC Repair has been reformed as an S Corporation.
This change will provide additional legal protection for the owner, and will also streamline the financial operations of the company as we expand the personnel to 5 within the next three years, lease a separate space for offices, and purchase company vehicles and cell phones.
The owner, Jack Hacker, has 10 years of experience in the fields of technical support, networking, and computer training and repair. Jack has also spent the last three years as the manager of a custom computer building and repair store, and understands the computer needs of small businesses.
Exact allocations are shown in the table. The bulk of our start-up requirements are asset needs: We are treating this equipment as assets because we expect it to last at least three years, and to have some resale value when we are through with it; we will buy additional expensed equipment in years two and three.
We also need start-up inventory which includes RAM, spare hard drives, cables, and cases. Although we will keep expenses to a minimum for the first three months, before we move, we will also need cash at start-up, to see us through the next several months with a positive cash balance.
Services PC Repair will offer computer repairs, training, networking and upgrade service to clients in two major categories: As PC Repair and the client demands grow, we will offer software development to our business clients.
This is the single biggest frustration Jack has seen among small business owners needing computer help. Much of our diagnostic equipment is portable, and we will remove a PC to our workshop only when the problem requires more detailed diagnosis or repair.
We will also offer free pick-up and delivery of PCs needing repair. To meet the growing demand for this service, we will purchase a company vehicle in the third month. Maintenance contracts yield a high gross margin for us, and provide peace of mind for the customer.
We will, however, keep up to date with multiple operating systems and networking developments, working with clients to make sure they have the most appropriate combinations of hardware, OS, networking, backup systems, and software.
Backup and security are becoming higher priorities for all our potential customers, as internet usage and its pitfalls becomes more common, and as more and more daily records are stored electronically.
Market Analysis Summary PC Repair will provide computer support in both a consulting and technical capacity to small business owners as well as home PC users. However, these first three months are critical for establishing our credibility and a reputation for getting the job done quickly and well.
We will focus on delivering excellent service, and using the good word of mouth from this initial period to network with other potential clients. Personal market research by the owner indicates an attractive market niche for our services, of which PC Repair will take full advantage.Need a sample business plan for a manufacturing, fabrication, or production business?
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