Alle productspecificaties Samenvatting In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world.
VP of Industry Relations Placester How To Create Customers For Life Over the course of your professional life you'll work with a sea of customers, but amongst those will be a group who truly appreciate your skills, value your approach and genuinely enjoy working with you.
These are your true fans. As marketers and salespeople, we're competing for attention with million other websites many of which are offering the exact same products and services that we've claimed as our own specialities.
Consumers are emboldened, empowered and fickle, choosing to spend more and more of their buyer's journey online. In fact, right now, only 20 percent of today's customer journey is happening in real life, making it harder to keep their attention and their loyalty.
But that doesn't mean you shouldn't try. There's huge value in focusing on your true fans. Zero in on Your True Fans Over the course of your professional life you'll work with a sea Carl sewell customers for life customers, but amongst those will be a group who truly appreciate your skills, value your approach and genuinely enjoy working with you.
Rather than try to turn each and every client into a repeat customer or brand advocate, focus on the individuals who rave about your products or services and happily recommend you to family and friends.
How can you spot a true fan? Let's say you are an artist or a musician. In those cases, "A true fan is defined as someone who will purchase anything and everything you produce.
They will drive miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up.
They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans," according to The Technium. If you're not a rockstar don't fret, most businesses won't be able to gain a groupies fanaticism, but the sentiment is the same.
Be so good that your customers adore you. Start by focusing on the customers in your base. Then identify those willing brand advocates and intentionally cultivate and nurture your list of a then 1, true fans.
These true fans will become your promoters, cheerleaders and the number one source of all your referrals. But how will you keep in touch with them? Create a Community for the Fans, Not for You Once you've identified your 1, true fans or have begun the processyou'll need to think about how you can create a true fan community.
This may seem easy - put together an email list, start a private Facebook group - but nurturing a group of this size does take time and intention. Writer Jeff Goins says"If you want to reach other humans, act like one.
A lot of people turn into robots when they get on the Internet or step into the spotlight. Either they become complete jerks or turn into formal ambassadors of snobbery. You can be different - talk like a real person, be accessible and show your scars don't be afraid to be a little vulnerable.
While you are working with them to market your business, at the core, it should be about what they get from the relationship. Actually poll your best customers to ask them what they like and what they can't stand.
Ask how and when they prefer to be contacted. Find out what information is most valuable to them.
Goins advises, "When you make your platform about other people, they'll make it about you. Well, start by treating them less like a fan and more like a friend.
Okay, maybe not exactly, but this is what I mean: Friendships take work before, during, and after you become friends. Customer relationships take work before, during, and after a sale.
Acknowledge major life moments they share on social media, invite them to exclusive events, send thoughtful gifts and snail mail notes for special occasions. Make them the hero of your story, and always respect their feedback and requests.Retail legend Carl Sewell's battle with cancer changed the course of his dealership group — but the emphasis on connecting with customers remains.
Almost 25 years ago, Carl Sewell, one of the smartest retailers on the planet, and I sat down to write Customers for lausannecongress2018.com was the first book to argue that customer service is a business. Customers For Life By Carl Sewell & Paul B.
Brown. by Michael C. Gray. August 27, Carl Sewell is one of the outstanding Motor Vehicle Dealers in the United States. He sells Cadillacs and Hyundais, Lexuses and Chevrolets. Sewell grew his business from $10 million in to $ million today.
Carl Sewell, luxury car mogul, founder of Sewell Automotive, and author of the best-seller Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer Cecil Harold Sewell, British Army lieutenant, recipient of the Victoria Cross during World War I.
Title [Pub] Download Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell PDF Subject: Read Online and Download Ebook Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer.
customer carl sewell pdf. customers for life - forbes Important Service Notice Effective January customers for life carl zeiss meditec, inc.
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